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Ace Spotlights Iconic solder In new "Ace Is The Place" Campaign

A fresh take on the acquainted tune build upon Ace Hardware"s heritage of useful expertise




OAK BROOK, Ill., in march 2, 2016 / -- Ace Hardware, the largest retailer-owned hardware participating in the world, announced now the beginning of a brand-new advertisement campaign. The campaign, created by Chicago advertising agency O"Keefe Reinhard & Paul, leverages the signature "Ace is the place with the advantageous hardware folks" jingle, special real-life Ace owners and also associates and actual Ace customers. V the acquainted tune together a backdrop, the jingle"s lyrics space customized in humorous and also memorable means to highlight that Ace"s superior service and expertise, ideal brands and also product selection help consumer succeed through their house maintenance and also repair projects.

"With this campaign, we set out to accomplish something that no various other retailer or brand have the right to do, showcasing our three biggest differentiators – our people, ours brand and also our jingle – in a truly authentic way by featuring genuine Ace client in real Ace stores, obtaining real difficulties solved by genuine Ace associates," stated John Surane, executive, management Vice president of Merchandising, Marketing and also Sales in ~ Ace Hardware Corporation. "It"s unmistakably Ace."

In arising their very first campaign through Ace, O"Keefe Reinhard & Paul surveyed over 100 Ace retailers and employees because that real-life instances of customer requests and the ways that Ace associates walk the extra mile to help their customers. The team selected a selection of examples to demonstrate how Ace help its client tackle lawn and also garden projects, paint selection, pest infestations, and also more.

"We collection out to capture the one-of-a-kind authenticity the Ace"s helpfulness – and found it in the relationships and stories of real customers and also Ace employees," defined Tom O"Keefe, CEO that O"Keefe Reinhard & Paul. "For us, placing a new twist ~ above the iconic jingle to be the perfect method to carry this authenticity come life."

Launching this day on television, audio and also digital networks nationwide, the campaign features much more than 30 videos filmed at 3 Ace stores in Houston, Orlando and also Chicago, using a cast of 25 yes, really Ace owners and also associates and also 40 actual customers. The ads were arisen to support seasonal offerings and sales across focus categories consisting of paint, lighting and lawn and garden, while likewise showcasing Ace"s unique mix the the ideal brands, such together Craftsman, Scotts, Valspar and also Weber.

The project includes more than 25 unique 15 and 30-second point out that will air country on significant television networks including CBS, USA Network, HGTV, Food Network and ESPN, among others. In addition, 15 distinctive :30 nationwide radio spots will certainly air on terrestrial and also streaming radio (Spotify, Pandora) through companion banners. Virtual videos will certainly be put with companion banner on Hulu and YouTube through media integrations v Food Network, animal Planet, 120 Sports, USA Network and DirecTV, amongst others. The project will also be extended across multiple consumer touch points including social media,, store signage, circulars, email, direct mail, and also local industry TV, audio, and also display templates.

To check out the debut campaign commercials, you re welcome visit

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About Ace HardwareFor an ext than 90 years, Ace Hardware has actually been recognized as the ar with the helpful hardware people in thousands of neighborhoods across America, giving customers through a an ext personal kind of helpful. In 2015, Ace ranked "Highest in customer Satisfaction among Home innovation Retail Stores, ripe Years in a Row," according to J.D. Power. With much more than 4,800 hardware stores in your ar owned and operated across the globe, Ace is the biggest retailer-owned hardware cooperative in the world. Headquartered in Oak Brook, Ill., Ace and its subsidiaries at this time operate 17 circulation centers in the U.S. And also have distribution capabilities in Shanghai, China; Panama City, Panama; and Dubai, united Arab Emirates. That retailers" stores are located in all 50 states, the district of Columbia and approximately 60 countries. For much more information on Ace, visit

About O"Keefe Reinhard & PaulChicago-based O"Keefe Reinhard & Paul ( to be recently named "Small agency of the Year" by Advertising age magazine. The is a brand-new model advertising company that delivers large agency brand imagination with startup ingenuity. Through its belief that success together a brand-new model firm relies ~ above the capability to it is in nimble and also to carry together the best talent for its clients, O"Keefe Reinhard & Paul has actually practiced the "high arts of selling" on behalf of clients such as big Lots, YUM! Brands, Ace Hardware and also Turtle Wax, amongst others. The independent company is supported with minority backing native the Interpublic team of Companies