If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people.

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So when you’re in charge of creating social media content or responding to customers, it’s essential that you arm yourself with knowledge about the most common social media acronyms and slang. This will help you understand what your audience is saying and how to speak their language.

Plus, there are some acronyms that might find their way into marketing or sales reports and business meetings. This makes it even more crucial to know what they stand for so you become even better at your job.

Check out this list of social media acronyms and common internet slang to stay updated with the latest online lingo.

Network-specific social media acronyms

First, let’s start with the common acronyms related to specific social media networks and work our way up. While these network-specific acronyms are generally intuitive, it’s important that you know them inside out.

FB – FacebookIG – InstagramLI – LinkedInYT – YouTubeTW – Twitter

You might also come across some acronyms that refer to the features on those networks. These are particularly important if you’re on Twitter, where social media abbreviations are commonplace. Knowing them will help you improve your communications with team members and followers alike.

MT – Modified tweet. This is when you alter the text of a tweet before resharing it. You would typically create a modified tweet to shorten the text and fit the character limit or remove the poster’s handle (in case they have a private account).PM – Private message. It’s a more generic term for one-on-one communications that aren’t visible to the public and includes DMs as well.RT – When you share someone’s Tweet to your own feed, you are Retweeting them. Companies, influencers and celebrities alike often ask their followers to “RT” a post if they agree with it. It’s a great way to gain more shares and visibility for your Tweets

Social media acronyms for businesses

Next we have acronyms frequently used in a business setting. While you’d typically use these acronyms in your marketing meetings and communications, they’re equally useful for social media communications, especially if you’re in a relevant niche.

B2B – Business to business. Refers to companies that cater to the needs of other businesses.B2C – Business to consumer. Refers to companies that sell products or services directly to customers.CMS – Content management system. The tool you use for editing, scheduling and publishing any form of written material for the web.

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CPM – Cost per thousand impressions or cost per mille. Used for measuring ad impressions instead of clicks.CR – Conversion rate. A measurement of the number of people who took the desired action divided by the number of people who could have.CRO – Conversion rate optimization. This refers to the measures you take to improve conversion rate.

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SMB – Small and midsize/medium businessesSMP – Social media platformSMO – Social media optimizationSoLoMo – Social, local and mobile. The merging of mobile marketing with social media marketing efforts that are locally targetedSRP – Social relationship platform. A centralized platform that lets you publish content on multiple social media networks and then monitor and analyze the resultsTOS – Terms of serviceDraft, approve and publish messages with Sprout’s collaborative workflow

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Technical terms for marketers to know

Technical abbreviations may not come up regularly in people’s everyday conversations. But if you’re working in a tech company or managing social for one, knowing these technical terms can help you engage with your brand’s audience. They could also come in handy in your conversations with the IT team.

API – Application programming interface. It refers to a set of rules that determine how pieces of software interact with each other.CX – Customer experienceGA – Google AnalyticsISP – Internet service provider. The company that powers your internet service.PV – Page views. The number of visitors landing on a specific page.RSS – Really simple syndication or rich site summary. A feed of all the published content from a source, typically a blog.SaaS – Software as a service. A subset of companies that provide software programs accessible online and paid via subscription.

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SEM – Search engine marketing. The practice of increasing visibility on search engines through paid ads.SOV – Share of voice. The amount of exposure that your company owns in comparison to the competition.UI – User interface. The visual aspect of a tool that a person uses for controlling it.URL – Uniform resource locator. The web address used for identifying a website or page.UV – Unique views. The number of individual page viewers. It could also apply to videos or images.UX – User experience. This refers to the best practices around how people can easily interact with and perform actions within a website or application.
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Conversational internet acronyms and slang

Most social media acronyms are less business-related and more casual and conversational. A lot of them have been around online for years, while others are a bit more recent. You’ll often find these acronyms used in public posts that your followers make or share, or in their comments on your posts.

It’s good to know what these social media abbreviations mean so you know what your audience is saying and provide them with a relevant response if needed. Some of these abbreviations are also used as hashtags, and you can take advantage of them for better visibility.

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AFAIK – As far as I knowAMA – Ask me anything. Often used by celebrities, influencers, industry experts and regular social media users as an open invite for questions.