Behind the scenes of Peyton Manning’s Buick Commercial

Football star bring play-calling an abilities to Verano driver’s seat


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DETROIT – Quarterback Peyton Manning will carry the play-calling an abilities that have made the a star ~ above the football ar to the driver’s chair of the all-new 2012 Buick Verano luxury sedan in a new TV spot that debuts Wednesday during this year ESPY Awards. The award show will it is in televised live in ~ 9 p.m. East on ESPN.

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In the spot, Manning offers the vehicle’s OnStar Turn-by-Turn navigating to “call an audible” and additionally employs the IntelliLink features that offer Verano a competitive advantage over the segment opponents. V IntelliLink, motorists can control navigation, phone and also entertainment attributes through intuitive voice commands.

“It’s absolutely easier to call audibles in the Verano as opposed come the line of scrimmage,” Manning said. “After I speak to audibles in the Verano, ns don’t get hit in the back.”

With this 30-second proclaiming spot, Manning join supermodel Marisa Miller, actor Ving Rhames, and also professional basketball player Shaquille O’Neal in an ongoing collection of commercials making use of each celebrity’s lifestyle to to mark Buick’s newest consumer-friendly high-end features.

Buick is a modern luxury brand providing vehicles with sculpted designs, luxurious interiors v thoughtful an individual technologies, in addition to responsive-yet-efficient performance. Buick is attracting brand-new customers through its portfolio of award-winning high-end models, consisting of the Enclave crossover, LaCrosse sedan, Regal sports sedan, Buick Verano sedan and the all-new 2013 Encore crossover. Learn an ext about Buick cars and crossovers in ~ www.buick.com, top top Twitter

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Quarterback Peyton Manning phone call audibles in a Buick Verano TV spot the debuts Wednesday throughout the ESPY Awards on ESPN. The advertisement features Manning using typical Verano connectivity functions such together OnStar and also IntelliLink.


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/dld/content/Pages/news/us/en/2012/Jul/0710_buickmanning/jcr:content/rightpar/imagewithmodal/image.resize.jpg/1341934398427.jpg

Quarterback Peyton Manning calls audibles in a Buick Verano TV spot the debuts Wednesday throughout the ESPY Awards top top ESPN. The advertisement features Manning using standard Verano connectivity attributes such as OnStar and IntelliLink.