Jim Bordenads, lessons learned, passion, United technologies ads, wall surface Street JournalNovember 9, 20152 Minutes


This is the 33rd in a repertoire of newspaper ads created by harry Gray, climate CEO of united Technologies, that appeared in the wall Street newspaper from the so late 1970s v the beforehand 1980s. Here is the message from the ad.

You are watching: The sleeping fox catches no poultry

We didn’t create that headline.Ben Franklin did.Get the end of that bed and get cracking, he was saying.Set her alarm for six, no seven.If girlfriend think you perform well after ~ a two-martini lunch, see what you perform after a two orange juice breakfast.Ben Franklin didn’t invest a most time snoozing.Starting at period 13, through no official education, he accomplished more than nearly any other American since.“Plow deep if sluggards sleep,” he additionally said.So hop the end of the sack.Get up and go.The fox is wide awake.He’ll grab all of the chickens if you snooze.

It was true 250 years ago, it was true 30 year ago, and it’s true today.

If you desire to achieve something, it’s walk to take it initiative and effort. As Gary Vaynerchuk has actually said, “Hustle is the most necessary word…ever.”

I wonder what Ben Franklin would certainly think of today’s an innovation tools, which could both serve as a productivity boost, or together a great time waster. Would certainly he have a Facebook web page or a Twitter account, and if so, what would certainly he usage them for?

I would likewise combine the heat from the ad over about setup the alert for 6 with another of Franklin’s expressions, “Early come bed, early on to rise…”

I don’t think Franklin was suggesting that people shot and burn the candle at both ends, but rather encouraging people to put in a full day’s work, and also making certain they take care of their health by gaining a complete night’s sleep.

An approximated 2/3 the Americans acquire less than the recommended eight hrs of everyday sleep, leading to actions such together sub-optimal decision making, unhealthy eating habits, and falling sleep at meetings, or even worse, when behind the wheel.

Compare this to the sleep habits of some successful executives that were profiled in a wall Street newspaper story from a couple of years ago, “Sleep Is the new Status symbol for effective Entrepreneurs“. The story featured hard-driving executives such as Amazon’s Jeff Bezos and also Netscape co-founder Marc Andreesen who shot to make sure they get at the very least eight hours of sleep every night, claiming together a habit renders them much more effective at occupational the following day.

So when they might not be gaining up in ~ the crack of dawn, once they are up, these executives are highly focused and also productive transparent the day.

I think Ben Franklin would approve, and so would Gary Vaynerchuk.

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(And understanding the mental sets of this entrepreneurs, they would certainly probably build something to save the proverbial fox out of the chicken coop or a maker that can “plow deep” an ext easily and much more quickly, thus freeing up your time to focus on various other initiatives, and still acquire their eight hrs of sleep).